OLI at In-Cosmetics Asia — 18 sqm Custom Stand
The Brief
OLI — a personal care ingredients company — needed an 18 sqm stand at In-Cosmetics Asia in Bangkok. The brief was a compact inline stand that communicated the OLI brand clearly from the aisle, displayed the product range for self-directed buyer navigation and delivered the finish quality that In-Cosmetics Asia's close-contact buyer audience expects. At 18 sqm, the stand had to do all of this without excess space to accommodate functions that didn't serve one of those three purposes.
The Constraint
Two elements defined the challenge. The backlit lightbox logo — the primary brand identifier at aisle level — required even internal illumination with no visible hot spots, and artwork calibrated for LED backlit output rather than flat-print colour. Logo colour under backlight differs from the flat-print reference: without the calibration step, the logo colour at the show may not match the brand standard. The second difficulty was finish quality at close range throughout a stand where every surface is visible to an In-Cosmetics Asia buyer at arm's length. At 18 sqm the tolerance for any detail that reads as imprecise is narrower than at a larger stand — the entire surface area of the stand is in close-contact range at all times.
The Approach
The lightbox logo was designed with the LED strip spacing and diffuser depth needed to produce even face illumination at the logo dimensions. Artwork for the lightbox was prepared with colour calibration for the LED colour temperature, tested against the brand reference in the workshop before transport. The rest of the stand was a clean panel composition — painted surfaces, flush-fitted graphics, a structured product counter and a trim system that concealed all panel junctions. Layout was planned so the logo and the primary product display were the first elements visible from the aisle approach.
The Build
The lightbox was assembled and test-lit in the workshop with the final graphic in place. Illumination evenness and logo colour were confirmed against the brand reference before the stand was packed. On-site, the structure was assembled with a level and square check at each stage — at 18 sqm a dimensional error in any element affects every other element. The lightbox was installed and reconnected, and tested again after installation to confirm transport had not affected the output. Graphic panels were applied last after all junctions were verified.
Project Specification
- Event
- In-Cosmetics Asia, Bangkok
- Venue
- BITEC, Bang Na
- Stand size
- 18 sqm
- Build type
- Custom inline
- Materials
- Painted MDF, backlit lightbox logo with LED source and diffuser, flush-fitted graphics, product display counter
- Build duration
- Not recorded
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